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 BRAND IDENTITY

Annex On 12th



Annex on 12th is a blend of history and modern luxury in the heart of Washington, DC. Originally built in 1936 for cotton and tobacco, the building has been transformed into a sophisticated 13-story residence, giving it new life. This project focused on crafting a brand identity that honors its past architecture while embracing contemporary design, including a comprehensive brand toolkit with logo design, color palettes, typography, patterns, and visual elements, along with marketing collateral and digital assets. The result is a cohesive and engaging brand that captures the essence of Annex on 12th—where history meets modern living. AnnexOn12th.com

All work on this project was created in collaboration with HZ. The intellectual property rights belong to HZ. Any unauthorized use, reproduction, or distribution of the content is strictly prohibited.




  

  
Inova Children’s
© Lauren Myers, 2024