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BRAND IDENTITY

Casa Marina 
Key West



Casa Marina is a hotel in Key West, Florida. The goal of this project was to enhance the resort’s presence and overall brand, coinciding with a historic renovation. The project aimed to amplify the resort's experience by creating a refined brand positioning, verbal identity, logo, and brand touchpoints across various mediums. The project also supported the interior design creative direction, creating a seamless. integration of the new brand throughout the renovated resort. 

All work on this project was created in collaboration with HZ. 
The intellectual property rights belong to HZ. Any unauthorized use, reproduction, or distribution of the content is strictly prohibited.








© Lauren Myers, 2024